Hi, I’m Andrea.

I help content production teams improve quality with smarter workflows and clear processes.

Collaborative

I work alongside teams across the full production pipeline. I partner with creatives, QA, and stakeholders to shape clear standards, review work for accuracy and consistency, and put the right processes and documentation in place so everyone knows how work moves forward.

My Approach

Holistic

I improve quality and systems by identifying how content moves through pipelines, workflows bottleneck production, and written standards fall short. I then refine documentation, audit existing practices, and implement processes based on actual user trends and real-world constraints.

User-Centered

I care about how systems impact the humans using them, not just how they look in theory. My goal is to make content production more efficient, transparent, and reliable for the real people doing real work.

Case Studies

Collette Noll
Interior Design

Concept and creation of interior designer Collette Noll's website, with focus on her variety of client-forward services and recent successful collaborations

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Sofia Pazari
Home Goods

Website and packaging design for independent maker Sofia Pazari’s marketplace of original beauty, lifestyle, and home goods

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Sauce & Slice
Pizzeria

Brand identity development and website redesign for family-owned and longstanding Brooklyn-based pizzeria Sauce & Slice

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What People Are Saying

“Andrea transformed our knowledge base and internal workflow in a matter of months. Outstandingly thorough, highly organized and data driven, excellent initiative. Would be absolutely thrilled to work with her again.”

“Andrea consistently demonstrated her ability to understand the broader vision and drive meaningful change for the organization. Working alongside her has been an enriching experience.”